SINA BENJAMIN JONASSINABENJAMINJONAS
SINA BENJAMIN JONASSINABENJAMINJONAS
SINA BENJAMIN JONASSINA BENJAMIN JONAS
SINA BENJAMIN JONASSINA BENJAMIN JONAS
SINA BENJAMIN JONASSINA BENJAMIN JONAS
Dynamic digital experiences where user needs, business goals and innovation align.
Dynamic digital experiences where user needs, business goals and innovation align.
I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.
I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.
I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.
1997
Born in Vienna
2013
First 'Hello World' code;
2018
Start as a Full Stack and Frontend Developer
2021
Expanded to UX Design and Management
PORTRAIT

Sina Benjamin | سینا בנימין
I am Sina, an Austrian-Iranian UX Designer and Manager born in Vienna. Shaped by different perspectives and cultures, I design products for real people, not assumptions.
FieldsofExpertise
FieldsofExpertise
FieldsofExpertise
I don't just follow digital industry trends. I create custom strategies while using proven design and management methods.

From launching major websites and SaaS to detailed user research , my work proves my fields of expertise.
01
UX Design
I research user behavior across key touchpoints and map the customer journey. Then I design and test flows until tasks feel clear and reliable for users.
01
UX Design
I research user behavior across key touchpoints and map the customer journey. Then I design and test flows until tasks feel clear and reliable for users.
02
Product Design
Structuring product logic and defining features based on feasibility and user value. I keep scope focused so the product stays coherent as it evolves.
02
Product Design
Structuring product logic and defining features based on feasibility and user value. I keep scope focused so the product stays coherent as it evolves.
03
Digital Strategy
I define our product vision, measure success through metrics, and align direction with stakeholders. My strategies are based on human-centered design.
03
Digital Strategy
I define our product vision, measure success through metrics, and align direction with stakeholders. My strategies are based on human-centered design.
04
Project Management
Behind the scenes I analyze your business model, build project plans, manage teams and risks. I align stakeholders, run forecasts, and propose a delivery model.
04
Project Management
Behind the scenes I analyze your business model, build project plans, manage teams and risks. I align stakeholders, run forecasts, and propose a delivery model.

From launching major websites and SaaS to detailed user research , my work proves my fields of expertise.
01
UX Design
I research user behavior across key touchpoints and map the customer journey. Then I design and test flows until tasks feel clear and reliable for users.
02
Product Design
Structuring product logic and defining features based on feasibility and user value. I keep scope focused so the product stays coherent as it evolves.
03
Digital Strategy
I define our product vision, measure success through metrics, and align direction with stakeholders. My strategies are based on human-centered design.
04
Project Management
Behind the scenes I analyze your business model, build project plans, manage teams and risks. I align stakeholders, run forecasts, and propose a delivery model.
WORKWORK
WORKWORK
What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.
What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.
Empirical Marketplace AnalysisEmpiricalMarketplaceAnalysis
Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

UX Research

Empirical Marketplace AnalysisEmpiricalMarketplaceAnalysis
Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

UX Research

Empirical Marketplace AnalysisEmpiricalMarketplaceAnalysis
Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

UX Research

Real Estate Webapp LaunchRealEstateWebappLaunch
Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

UX Management

Real Estate Webapp LaunchRealEstateWebappLaunch
Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

UX Management

Real Estate Webapp LaunchRealEstateWebappLaunch
Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

UX Management

Booking Platform for Career InstituteBookingPlatformforCareerInstitute
Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

UX Design

Booking Platform for Career InstituteBookingPlatformforCareerInstitute
Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

UX Design

Booking Platform for Career InstituteBookingPlatformforCareerInstitute
Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

UX Design

Military Tablet Usability TestMilitaryTabletUsabilityTest
Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

UX Research

Military Tablet Usability TestMilitaryTabletUsabilityTest
Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

UX Research

Military Tablet Usability TestMilitaryTabletUsabilityTest
Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

UX Research

Nutrition App Design SystemNutritionAppDesignSystem
UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.

UI Design

Nutrition App Design SystemNutritionAppDesignSystem
UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.

UI Design

Nutrition App Design SystemNutritionAppDesignSystem
UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.

UI Design

Public Transport Display PrototypePublicTransportDisplayPrototype
Prototyping onboard passenger information displays with a focus on UX psychology for a highly frequented public bus line in Vienna. As part of my Master's program at the University of Applied Sciences Vienna, I contributed within an assigned group to research, concept development, and prototyping of an accessible, clear, and scalable display system.

UX Design

Public Transport Display PrototypePublicTransportDisplayPrototype
Prototyping onboard passenger information displays with a focus on UX psychology for a highly frequented public bus line in Vienna. As part of my Master's program at the University of Applied Sciences Vienna, I contributed within an assigned group to research, concept development, and prototyping of an accessible, clear, and scalable display system.

UX Design

Public Transport Display PrototypePublicTransportDisplayPrototype
Prototyping onboard passenger information displays with a focus on UX psychology for a highly frequented public bus line in Vienna. As part of my Master's program at the University of Applied Sciences Vienna, I contributed within an assigned group to research, concept development, and prototyping of an accessible, clear, and scalable display system.

UX Design

WORKWORK
What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.
PROCESSPROCESS
PROCESSPROCESS
PROCESSPROCESS
Evaluating the Project
Define Requirements
Strategize UX
Manage and Deliver
I evaluate your project’s challenges, scope, and context. This lays the foundation for defining requirements and making strategic decisions.
I evaluate your project’s challenges, scope, and context. This lays the foundation for defining requirements and making strategic decisions.
Evaluating the Project
I engineer requirements for your project by analyzing system context, modelling user needs and KPIs.
Define Requirements
Strategize UX
Creating your vision using methods like the Kano model and Ishikawa diagram to shape the UX strategy.
Manage and Deliver
I guide your project from design to deployment using the human-centered design process. Depending on requirements, I manage it with agile or waterfall.
ABOUTABOUT
ABOUTABOUT
ABOUTABOUT

Digital Solutions Concepted
Digital Solutions Concepted
Major Clients Aquired and Managed
Major Clients Aquired and Managed
Employer Revenue Generated
Employer Revenue Generated
Years of Solid Industry Experience
Years of Solid Industry Experience
Work Experience
UX Designer, Digital Conceptionist & Project Manager @ FONDA
2021 – 2026
UX & UI Designer @ Freelance
2020 – 2021
Frontend Developer @ Convernatics
2018 – 2019
Education
MBA User Experience Management
University of Applied Sciences Vienna
(FH Technikum Wien)
BA Web Development
Middlesex University London
HTL Diploma in Economic Engineering – Business IT
HTL Ungargasse Vienna
Professional Training
Web Accessibility Program
UBIT Academy incite
Webdesign & Development Diploma
SAE Institute Vienna
ESOL International English B2 Certificate
Cambridge University
Economic Competence Level A & B Certificate
EBCL International
Skills and Tools
Digital Strategy, Product Design, Interface Design, SaaS Design, Visual Design, Software & Web Development, Requirements Engineering, AI Prototyping, Human-Centered Design, Data Analysis, SEO/GEO, User Research, Usability Testing, Project Management, Agile, Scrum, Workshops, Accessibility (WCAG), GDPR, UX Writing