SINA BENJAMIN JONAS

SINA BENJAMIN JONAS

Dynamic digital experiences where user needs, business goals and innovation align.

Dynamic digital experiences where user needs, business goals and innovation align.

I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.

I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.

I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.

I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.

I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.

I’m a versatile UX Designer and Manager who balances user needs with business goals – creating intuitive, lasting experiences, making sharp decisions and delivering results reliably.

1997

Born in Vienna

2013

First 'Hello World' code;

2018

Start as a Full Stack and Frontend Developer

2021

Expanded to UX Design and Management

Portrait of UX designer Sina Benjamin Jonas wearing a black turtleneck

Sina Benjamin | سینا בנימין

I am Sina, an Austrian-Iranian UX Designer and Manager born in Vienna. Shaped by different perspectives and cultures, I design products for real people, not assumptions.

FieldsofExpertise

FieldsofExpertise

FieldsofExpertise

I don't just follow digital industry trends. I create custom strategies while using proven design and management methods.

001  004
Abstract teal layers forming a flowing digital landscape

From launching major websites and SaaS to detailed user research , my work proves my fields of expertise.

01

UX Design

I research user behavior across key touchpoints and map the customer journey. Then I design and test flows until tasks feel clear and reliable for users.

01

UX Design

I research user behavior across key touchpoints and map the customer journey. Then I design and test flows until tasks feel clear and reliable for users.

02

Product Design

Structuring product logic and defining features based on feasibility and user value. I keep scope focused so the product stays coherent as it evolves.

02

Product Design

Structuring product logic and defining features based on feasibility and user value. I keep scope focused so the product stays coherent as it evolves.

03

Digital Strategy

I define our product vision, measure success through metrics, and align direction with stakeholders. My strategies are based on human-centered design.

03

Digital Strategy

I define our product vision, measure success through metrics, and align direction with stakeholders. My strategies are based on human-centered design.

04

Project Management

Behind the scenes I analyze your business model, build project plans, manage teams and risks. I align stakeholders, run forecasts, and propose a delivery model.

04

Project Management

Behind the scenes I analyze your business model, build project plans, manage teams and risks. I align stakeholders, run forecasts, and propose a delivery model.
Abstract teal layers forming a flowing digital landscape

From launching major websites and SaaS to detailed user research , my work proves my fields of expertise.

01

UX Design

I research user behavior across key touchpoints and map the customer journey. Then I design and test flows until tasks feel clear and reliable for users.

02

Product Design

Structuring product logic and defining features based on feasibility and user value. I keep scope focused so the product stays coherent as it evolves.

03

Digital Strategy

I define our product vision, measure success through metrics, and align direction with stakeholders. My strategies are based on human-centered design.

04

Project Management

Behind the scenes I analyze your business model, build project plans, manage teams and risks. I align stakeholders, run forecasts, and propose a delivery model.

WORK

WORK

What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.

What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.

What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.

What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.

Empirical Marketplace Analysis

Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

Empirical Marketplace Analysis

UX Research

Lumora Atelier

Empirical Marketplace Analysis

Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

Empirical Marketplace Analysis

UX Research

Lumora Atelier

Empirical Marketplace Analysis

Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

Empirical Marketplace Analysis

UX Research

Lumora Atelier

Real Estate Webapp Launch

Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

Real Estate Webapp Launch

UX Management

Lumora Atelier

Real Estate Webapp Launch

Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

Real Estate Webapp Launch

UX Management

Lumora Atelier

Real Estate Webapp Launch

Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

Real Estate Webapp Launch

UX Management

Lumora Atelier

Booking Platform for Career Institute

Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

Booking Platform for Career Institute

UX Design

Lumora Atelier

Booking Platform for Career Institute

Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

Booking Platform for Career Institute

UX Design

Lumora Atelier

Booking Platform for Career Institute

Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

Booking Platform for Career Institute

UX Design

Lumora Atelier

Military Tablet Usability Test

Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

Military Tablet Usability Test

UX Research

Lumora Atelier

Military Tablet Usability Test

Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

Military Tablet Usability Test

UX Research

Lumora Atelier

Military Tablet Usability Test

Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

Military Tablet Usability Test

UX Research

Lumora Atelier

Nutrition App Design System

UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.

Nutrition App Design System

UI Design

Lumora Atelier

Nutrition App Design System

UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.

Nutrition App Design System

UI Design

Lumora Atelier

Nutrition App Design System

UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.

Nutrition App Design System

UI Design

Lumora Atelier

Public Transport Display Prototype

Prototyping onboard passenger information displays with a focus on UX psychology for a highly frequented public bus line in Vienna. As part of my Master's program at the University of Applied Sciences Vienna, I contributed within an assigned group to research, concept development, and prototyping of an accessible, clear, and scalable display system.

Public Transport Display Prototype

UX Design

Lumora Atelier

Public Transport Display Prototype

Prototyping onboard passenger information displays with a focus on UX psychology for a highly frequented public bus line in Vienna. As part of my Master's program at the University of Applied Sciences Vienna, I contributed within an assigned group to research, concept development, and prototyping of an accessible, clear, and scalable display system.

Public Transport Display Prototype

UX Design

Lumora Atelier

Public Transport Display Prototype

Prototyping onboard passenger information displays with a focus on UX psychology for a highly frequented public bus line in Vienna. As part of my Master's program at the University of Applied Sciences Vienna, I contributed within an assigned group to research, concept development, and prototyping of an accessible, clear, and scalable display system.

Public Transport Display Prototype

UX Design

Lumora Atelier

WORK

What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.

What I want to do is work. Highlights from 8+ years in the industry via corporations, public institutions and educational projects.

PROCESS

PROCESS

PROCESS

Evaluating the Project
Define Requirements
Strategize UX
Manage and Deliver
I evaluate your project’s challenges, scope, and context. This lays the foundation for defining requirements and making strategic decisions.

I evaluate your project’s challenges, scope, and context. This lays the foundation for defining requirements and making strategic decisions.

I evaluate your project’s challenges, scope, and context. This lays the foundation for defining requirements and making strategic decisions.
Evaluating the Project
I engineer requirements for your project by analyzing system context, modelling user needs and KPIs.
Define Requirements
Strategize UX
Creating your vision using methods like the Kano model and Ishikawa diagram to shape the UX strategy.
Manage and Deliver
I guide your project from design to deployment using the human-centered design process. Depending on requirements, I manage it with agile or waterfall.

ABOUT

ABOUT

ABOUT

Portrait of UX designer Sina Benjamin Jonas wearing a black turtleneck
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Digital Solutions Concepted

Digital Solutions Concepted

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Major Clients Aquired and Managed

Major Clients Aquired and Managed

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Employer Revenue Generated

Employer Revenue Generated

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Years of Solid Industry Experience

Years of Solid Industry Experience

Work Experience

UX Designer, Digital Conceptionist & Project Manager @ FONDA

2021 – 2026

UX & UI Designer @ Freelance

2020 – 2021

Frontend Developer @ Convernatics

2018 – 2019

Education

MBA User Experience Management

University of Applied Sciences Vienna
(FH Technikum Wien)

BA Web Development

Middlesex University London

HTL Diploma in Economic Engineering – Business IT

HTL Ungargasse Vienna

Professional Training

Web Accessibility Program

UBIT Academy incite

Webdesign & Development Diploma

SAE Institute Vienna

ESOL International English B2 Certificate

Cambridge University

Economic Competence Level A & B Certificate

EBCL International

Skills and Tools

Digital Strategy, Product Design, Interface Design, SaaS Design, Visual Design, Software & Web Development, Requirements Engineering, AI Prototyping, Human-Centered Design, Data Analysis, SEO/GEO, User Research, Usability Testing, Project Management, Agile, Scrum, Workshops, Accessibility (WCAG), GDPR, UX Writing

Tools I mastered

Tools I mastered

LET'S LAUNCH

Let's launch your digital vision, discuss your business and build together a performing product.

LET'S LAUNCH

Let's launch your digital vision, discuss your business and build together a performing product.

LET'S LAUNCH

Let's launch your digital vision, discuss your business and build together a performing product.